Many thanks for all the info in the comments about who the fuck might be behind this load of bollocks.
I have done a little more digging myself and discovered that Erica Robb is the mother behind the Schools Low Carbon Day and Cool The World websites which, you will notice, are one and the same. Erica Robb is also mentioned here as founder of the similarly named registered (?) charity.
On the other hand if you look here, the founder is named as Erica Charles ..... one and the same perhaps? That link also tells us this:
The [Schools Low Carbon Day] website pulls together more than 30 lesson plans and sets of lesson plans from online sources such as Generation Green (supported by British Gas), The Low Carbon Partnership, ACE (The Atmosphere, Climate and Environment Information Programme, supported by DEFRA),The Prince’s Rainforest Project and others.